From a property management company's point of view, how do we help landlords effectively market their rental properties?
From a property management company's perspective, helping landlords effectively market their rental properties involves a combination of strategic planning, leveraging technology, and understanding the target market.
Article Details
- Author: Alison Parvin
- Published: December 1, 2025
- Category: Tips
Article Summary
- From a property management company's perspective, helping landlords effectively market their rental properties involves a combination of strategic planning, leveraging technology, and understanding the target market. Here are some key things we work on: Professional Listing Presentation: Using quality photos and detailed descriptions we highlight the property's key features, amenities, and unique selling points. Virtual tours and video walkthroughs also provide prospective tenants with a comprehensive view of a property. ( This also negates the need to disturb a current tenant before they move out, continuing a good relationship .) Online Advertising: We utilize Showmojo which syndicates the listing adverts to other online rental platforms such as Zillow, Apartments.com, kijiji.ca, Realtor.com, and Trovit.ca. This list is not exhaustive and some of them have a national and/or international reach. We also post to sites like Craigslist. All of this helps us to reach a wide audience of potential tenants. Search engine optimization including relevant keywords and phrases that tenants are likely to use when searching for rental properties. Social M